I am my own worst enemy when it comes to self-promotion. I like to make things, and would rather spend my time making things, than promoting my work and getting it “out there” and known. Plus I just feel like what I make is not exactly critical to one’s survival: it is not a food staple or a cure for cancer. It’s just pretty, handmade stuff. Certainly money is not a motivating factor for me either: anyone who is in the handmade community knows what an uphill battle that is.
That said, I have no problem supporting and promoting others in the cottage/handmade industry. I totally see the merit in what they do, the quality in the goods they make. So when thinking of a topic to write about this month for the newsletter, I thought, why not get to know me a bit better? I offer to do artist spotlights on other people, so why not me?
So here are my answers to the questions posed for the artist spotlight.
Who I am & what I make
My name is Leilani, I am married and a mom from Nova Scotia. Currently my creative outlet of choice is jewelry making: particularly personalized keepsakes that I manually engrave an initial or monogram on, and producing fiber for spinning and felting. The name of my creative work is the bb3 project or studio bb3. I used to go by the name “heavenly flower” but now the name is an ode to my 3 gems: my 3 little girls, and based on the superstition that things (good or bad) come in 3′s. I call my work a project and not a business as it is impossible for me alone to really devote the time and money needed to make this what the mainstream world would consider a business.
How long have you been creating?
I have been making jewelry for over 15 years: I started in the late 90′s but didn’t seriously get into it until a few years later. My first creative outlet was writing, and my family always saw that as a career path for me as I was growing up. These days I still enjoy writing, but prefer creativity in a more tangible form: things I can create and feel with my hands and allow colors to blend and compliment each other.
What made you start creating?
I always found solace in working out my feelings in story or verse. I was encouraged in my early 20′s to find an outlet for my time as I was diagnosed with depression and anxiety. Writing is always cathartic but I needed something – shall we say – happier to bide my time with. So jewelry making helped me express myself and gave me something joyful and tangible to enjoy. I also appreciated the challenge & tediousness that goes along with learning a new skill. I think that is one reason why I love to spin yarn now, as well.
What inspires your designs?
In the beginning I started making the things that I couldn’t find in the stores. When I was younger I was more into fashion & accessorizing. I always liked to have something different to wear than everyone else. These days life in general inspires my work. I like my jewelry to be more classic, everyday wearable – as well as be a keepsake or daily reminder of what is good in one’s life, a milestone, or a loved one we hold dear or are missing…(although I am overdue to play around with statement pieces once again!). My yarn is definitely inspired by color play – it’s like painting but by mixing fiber. But mostly I just love to spin: to hear the whorl of the wheel, to see the transformation from fluffy fiber to twisted rope. The wheel spins and all my thoughts and wishes and desires and negativity and positivity – all spin around with it, meld together and melt away…
What are your favorite pieces to make/creations you have made?
Certainly “Wings” is the piece that means the most to me – I rarely leave the house without it on. It has my mother’s monogram, and she is my angel, my protector. Certainly the jewelry I made for my wedding is also very dear to me, especially the charm bracelet, that has evolved into a mother’s bracelet (coincidentally 2 of my girls’ birthstones is sapphire – which was my wedding color theme). Mostly I love to hear people’s stories regarding the personalized jewelry I make, and becoming a type of support mechanism for them. Everything from honoring the death of a loved one, to happier events & milestones from weddings to friendships honored, breastfeeding goals reached etc etc. I am humbled to be part of their lives in this capacity: It gives what I do purpose, and I spend a lot of time convincing the negative side of me that what I do *does* have purpose outside of my own emotional well being. Sometimes it feels rather futile & pointless.
I have a few skeins of yarn that I am coveting because I cannot bring myself to turn them into something, I just love to stare at them in skein form. They are curly and fluffy and soft and a whole lot of fun. I probably broke every rule about spinning when I made them, which only makes me love them more…
Where do you sell your work?
Currently my products are available online only. My family tends to spontaneously roam so I have never been one to commit to doing a market regularly or even a show. We have moved into the direction of permanent residency in Nova Scotia (where we are originally from) by selling one of our properties. Whether or not I will open my North Mountain studio up for shopping or classes remains to be unseen.
Do you accept custom work?
Sure, so long as the request is within the scope of the style I am currently offering. Custom work is tricky because it takes me hours to develop a new product. There are many factors to consider including wearability, color, flow…if the request is not an esthetic I can put my name on, or if I know it will take several hours in research and development I will politely turn it down. Time is definitely not on my side these days. I encourage everyone to ask though – I will always consider your requests and are honored you asked.
Find out more via the about me on my blog
I am still interested in doing artist spotlights on my blog, even though I have not done one in awhile. If you would like to be featured, send me an email firstname.lastname@example.org or leave a comment on this post.
Thanks for reading!
Leilani Cleveland Deveau is a self-taught jewelry artist with over sixteen years of experience. 4 years ago she added the fiber arts (wool processing/dyeing/carding/spinning, knitting, crochet and felting) to her long list of creative interests. Leilani welcomes questions or comments from other crafters and handmade artists, as well as requests for custom, wholesale or consignment jewelry. Her home studio is located in the Annapolis Valley, Nova Scotia. You can contact her by email: email@example.com